Together with Flick Global, NetJets, the top private aviation firm in the world, began a one-year visibility campaign at Paris’ Le Bourget Airport in May 2025. Access to ultra-high net worth individuals, CEOs, celebrities, and cultural elites arriving for international events such as the Paris Air Show, Cannes Film Festival, Fashion Week, and the Monaco Grand Prix is unrivaled at Le Bourget, Europe’s most prominent private jet terminal.
Campaign Objectives
- Brand Reinforcement: Strengthen NetJets’ association with elite aviation and tailored luxury travel experiences.
- Audience Targeting: Engage high-net-worth individuals during key international events in Paris.
- Premium Visibility: Position NetJets as the top choice for fractional jet ownership and private aviation within exclusive airport spaces.
Strategy
To meet NetJets’ high-impact brand goals, Flick Global executed a precision-led OOH media strategy focused on premium placement, contextual relevance, and audience behavior insights. The campaign was strategically deployed within Paris – Le Bourget Airport, Europe’s busiest airport dedicated to private aviation and a central hub for high-net-worth individuals (HNWIs), executives, and VIP travelers—especially during major international events such as Paris Fashion Week, the Paris Air Show, and Art Basel.
Flick Global hand-selected a network of LED display screens located in the airport’s most frequented VIP terminals, lounges, and arrival corridors, areas known for both high dwell time and visual exclusivity. These environments naturally align with the NetJets brand—where every detail is crafted for the elite traveler.
To enhance message recall and prestige association, the creative was timed and sequenced to align with peak arrival and departure windows, ensuring maximum exposure during moments of heightened awareness.
Get to know the Paris – Le Bourget Screen Locations
Étage Screen
Location: Within the central waiting zone, surrounded by seating.
Impact: High dwell time ensures repeated brand exposure among business travelers and VIP guests.
Hall Entrée
Location: Facing all foot traffic entering from the land-side.
Impact: Engages departing guests and service teams; serves as a key brand presence zone.
Main Screen
Location: Directly at the airside arrival point.
Impact: The first visual contact for incoming passengers, making it ideal for instant brand recall.
Royal Lounge
Location: Inside the exclusive Royal Lounge, adjacent to the seating area.
Impact: Reaches UHNWIs and celebrities in a private, serene setting — aligning perfectly with the NetJets lifestyle.
Execution
- Launch Date: May 2025
- Duration: 12 months (till April 2026)
- Format: Dynamic video loop showcasing NetJets’ fleet, experience, and lifestyle
- Visual Identity: Elegant, aviation-themed creatives aligned with the brand’s global tone
Results
High Visibility During Key Events
The campaign launched at a pivotal time on the luxury calendar, with LED displays active throughout the Cannes Film Festival and Paris Fashion Week Spring/Summer 2025—two events that draw some of the world’s most influential figures in entertainment, fashion, business, and finance. The strategic timing ensured that NetJets was prominently visible to an ultra-high-net-worth audience at the very moment they were arriving in or departing from Paris via Le Bourget.
Elevated Brand Association
Through premium placements in the private aviation capital of Europe, the campaign successfully reinforced NetJets’ positioning as the definitive brand in luxury aviation and fractional jet ownership. The environment created a seamless alignment between the message and its surroundings, enhancing perception and prestige.
Audience Engagement & Recall
The digital placements captured the attention of business executives, private jet owners, and high-profile event attendees, generating strong brand recall and positive association. Feedback from partner lounges and concierge services indicated a noticeable uptick in brand recognition and interest in NetJets’ offerings during the campaign window.
Momentum for Future Activations
With a robust foundation already established, the campaign is now strategically positioned for extended reach during upcoming marquee events in mid-2025, including the Paris Air Show—one of the largest gatherings in global aviation—and the Monaco Grand Prix, where elite travel and prestige branding converge. These future activations will build on existing momentum and further amplify NetJets’ visibility among decision-makers and high-value prospects.
Key Takeaway from the Project
As private aviation continues to redefine modern luxury, so too must the brands that serve this elite audience. The NetJets x Flick Global campaign at Paris – Le Bourget Airport is a clear example of how precision-targeted, context-aware outdoor advertising can elevate brand presence in the world’s most exclusive spaces. By aligning message, medium, and moment, NetJets not only reached their audience—they resonated with them.
With more high-profile events on the horizon, from the Paris Air Show to the Monaco Grand Prix, this campaign sets the stage for what’s next: luxury advertising that speaks to those who move the world forward.
Stay tuned for more insights on premium OOH placements and partnerships that redefine visibility at the highest level.
