Mercedes-Benz – Innovative OOH Ads for Big Brand Awareness

Published: 03 February 2025

Mercedes-Benz is a brand that is universally recognized & trusted by millions of people. However, the automotive landscape in the UAE is a melting pot of diverse luxury vehicle brands. This caused a sense of indecisiveness in the market on which brand to choose for their private cars. The new innovative OOH ads in Dubai South is a pillar of Flick Global’s promise of offering new & better outdoor ad spaces.

The Right Messaging Delivered Through the Right OOH Ad Space

  • Highlight Mercedes-Benz’s cutting-edge innovations, including pioneering crash test technology with X-Ray, cars that learn from their drivers, and an engineered fragrance system.
  • Strengthen brand perception as a leader in luxury and innovation in the UAE.
  • Drive audience engagement and connect with tech-savvy and luxury-conscious consumers.

Mercedes-Benz’s OOH campaign was crafted to showcase its innovative advancements while capturing attention in key urban and suburban markets.

  • Targeted Placement: Premium hoardings and digital screens were strategically placed to maximize visibility, including a standout hoarding on DS – Sheikh Mohammad Bin Zayed Rd – Roundabout, sized at 75M x 12M (2 sides) in collaboration with Flick.
  • Innovation-Focused Messaging: Creatives highlighted Mercedes-Benz’s pioneering technologies, emphasizing safety, personalization, and sensory luxury.
  • Interactive Engagement: QR codes and digital links enabled audiences to explore these innovations in-depth, book test drives, or connect with local dealerships directly.

  • The DS – Sheikh Mohammad Bin Zayed Rd hoarding served as a key highlight of the campaign, showcasing visually striking designs that captured the essence of Mercedes-Benz’s technological leadership.
  • Large-format displays and digital screens were installed in other high-traffic locations across Dubai, Abu Dhabi, and Sharjah.
  • Contextual advertisements aligned with the luxury and tech-savvy audience, while digital elements bridged the gap between offline and online engagement.

  • Unparalleled Visibility: The prominent hoarding on DS – Sheikh Mohammad Bin Zayed Rd and additional placements across three major UAE cities captured the attention of thousands of daily commuters and residents.
  • Enhanced Brand Perception: Positioned Mercedes-Benz as a leader in safety, personalization, and sensory innovation.
  • Increased Engagement: Interactive elements in the innovative OOH ads led to a measurable increase in inquiries, test drive bookings, and dealership visits, solidifying audience connection with the brand.

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